BRANDING & WEBSITE DESIGN & IDENTITY

Strategic + creative

We don’t just design Logos & pages — we solve business problems.

Our process combines UX research, visual storytelling, and measurable KPIs.

WHO ARE YOU?

In an increasingly crowded marketplace, cohesive branding plays a pivotal role in establishing a recognizable and impactful presence.


It begins with a catchy tagline and well-crafted logo, and extends to every aspect of a brand's visual identity. From the UI & UX of website creation to packaging aesthetics, every element must embody your brand's unique personality and goals. But you know that.


Crafting a seamless and engaging journey is so much more than just picking a pretty palette. That’s important too, but from the moment someone opens your website, or receive a package, you must be unforgettable.

I'm ready to be unforgettable

BRANDING

    • Custom primary logo + alternate marks (stacked, horizontal, icon)

    • Color palette and typography selection

    • Basic brand usage guide (2–4 pages)

    • One round of revisions

    • Final deliverables: vector logo files (AI, EPS, SVG), PNG/JPG exports, and simple PDF guide

    • Secondary logos and submark set

    • Expanded color palette and typographic hierarchy

    • Brand imagery direction and sample photo treatments

    • 4–6 page brand guidelines with digital asset library

    • Two rounds of revisions

    • Additional deliverables: social avatar/logo pack, favicon, editable source files

    • Social media graphics: templates for posts/stories/reels cover art, highlight icons, and platform-ready image sets

    • Email marketing campaign design: branded email templates, header/footer assets, and a campaign launch asset pack for 1–3 initial campaigns

    • Swag & merchandise design: mockups and print-ready files for up to 6 items (t-shirts, hats, mugs, etc.)

    • Ad & PR campaign design: concept and creative assets for one ad campaign (digital and print ad sets) and press kit design for media outreach

    • Website implementation: responsive site build (up to 10 pages) on your preferred CMS, including design, content layout, initial SEO basics, mobile optimization, and launch support

    • Brand rollout strategy and implementation plan

    • Three rounds of revisions across brand and campaign assets

    • Training session for your team on maintaining the brand and using templates

    • Professional photography and video production for hero content and asset libraries

    • Ongoing social media management and content production

    • Paid media strategy and campaign management

    • Copywriting and content strategy

    • Lookbooks, decks, and presentations

    • Technical training

    • Additional advertising designs, such as billboards and other unique placement opportunities

    • Phase 1 — Discover (1–2 weeks): Workshops, research, and strategy

    • Phase 2 — Design (2–6 weeks): Logo exploration, identity development, and assets

    • Phase 3 — Build & Implement (2–8 weeks): Templates, campaigns, and website implementation Timelines vary by package and scope; we provide a detailed timeline at project kickoff.

Work With Us

WEBSITE DESIGN

    • Bespoke UI & UX: Research-driven interfaces that reflect your brand voice, guide user journeys, and reduce friction. We map user flows, prototype interactions, and validate designs with real-user feedback to ensure intuitive experiences.

    • E-commerce that sells: Optimized product pages, conversion-focused checkout flows, and smart merchandising strategies. We implement scalable catalogs, flexible promotions, and robust inventory/payment integrations so your store looks great and performs under real-world demand.

    • Responsive-first approach: Pixel-perfect layouts across phones, tablets, and desktops. We prioritize mobile ergonomics and load efficiency so every touchpoint feels native and fast.

    • Aesthetic layouts & premium graphics: Cinematic imagery, purposeful typography, and polished motion design. Our LA-rooted visual sensibility lifts brand perception and creates memorable digital experiences.

    • Next-level content: Story-driven copy, SEO-aware content structure, and multimedia that converts. We craft content that speaks to users and search engines while supporting your marketing funnel.

    • Integrations & optimizations: Deep integrations with CRMs, analytics, email platforms, payment gateways, and marketing automation. We deploy performance optimizations, accessibility best practices, and security hardening to protect and scale your site.

    • Technical excellence: Modern, maintainable builds using the right stack for your needs — headless CMS, static or dynamic rendering, progressive web apps, or traditional CMS setups. We balance speed, flexibility, and future growth

    • Strategic + creative: We don’t just design pages — we solve business problems. Our process combines UX research, visual storytelling, and measurable KPIs.

    • Proven production chops: Years of production experience mean we handle complex assets (video, high-res photography, motion) and integrate them without sacrificing performance.

    • Collaborative process: Clear milestones, iterative design reviews, and stakeholder alignment keep projects on time and on budget.

    • Local service, LA-caliber craft: Based in Indiana with creative roots in Los Angeles — you get Midwestern realness and West Coast polish.

  • Share your goals, current website (if any), and top priorities (e.g., increase revenue, reduce cart abandonment, generate leads). We’ll provide a tailored proposal outlining scope, timelines, and a roadmap to launch a responsive, conversion-ready site that represents your brand and drives results.

    Ready to build something exceptional? Contact Smiley Face Media and let’s design the digital experience your customers deserve.

Work With Us 
We Give You Options
Logo Designs:
WELL SEO
Brand Identity:
Not Boring
Apparel & Swag Design
On-Brand Content:
Make it Personal
Packaging Design

LOOKBOOK & DECK DESIGN

Consistent colors and fonts across all touchpoints create a visual harmony, reinforcing the brand's identity and making it instantly recognizable. When it comes to branding and website design, there are several factors at play that contribute to the overall aesthetic and user experience. Editing styles, for instance, determine the tone and mood portrayed through visuals and text. Graphics, shapes, and size relationships provide visual hierarchy and cohesion, guiding the user's attention and creating a sense of harmony. Inspirations gleaned from various sources help form the creative direction and unique voice of a brand. Themes bring consistency and cohesiveness to the design, ensuring that each element aligns with the intended message. Variances allow for flexibility in customization and adaptation across different platforms and devices.