BRANDING & WEBSITE DESIGN & IDENTITY

Strategic + creative

We don’t just design Logos & pages — we solve business problems.

Our process combines UX research, visual storytelling, and measurable KPIs.

Three friends, two women and one man, enjoying drinks and chatting in a colorful kitchen with pink and green walls, shelves filled with teapots, cups, and other kitchen items.
A circular logo featuring a large smiley face in the center, surrounded by red text on a black background that reads: 'SMILEY FACE MEDIA' and 'FACE MEDIA SMILEY FACE' in a repeating pattern.

WHO ARE YOU?

In an increasingly crowded marketplace, cohesive branding plays a pivotal role in establishing a recognizable and impactful presence.


It begins with a catchy tagline and well-crafted logo, and extends to every aspect of a brand's visual identity. From the UI & UX of website creation to packaging aesthetics, every element must embody your brand's unique personality and goals. But you know that.


Crafting a seamless and engaging journey is so much more than just picking a pretty palette. That’s important too, but from the moment someone opens your website, or receive a package, you must be unforgettable.

I'm ready to be unforgettable
I'm ready to be unforgettable

BRANDING

    • Custom primary logo + alternate marks (stacked, horizontal, icon)

    • Color palette and typography selection

    • Basic brand usage guide (2–4 pages)

    • One round of revisions

    • Final deliverables: vector logo files (AI, EPS, SVG), PNG/JPG exports, and simple PDF guide

    • Secondary logos and submark set

    • Expanded color palette and typographic hierarchy

    • Brand imagery direction and sample photo treatments

    • 4–6 page brand guidelines with digital asset library

    • Two rounds of revisions

    • Additional deliverables: social avatar/logo pack, favicon, editable source files

    • Social media graphics: templates for posts/stories/reels cover art, highlight icons, and platform-ready image sets

    • Email marketing campaign design: branded email templates, header/footer assets, and a campaign launch asset pack for 1–3 initial campaigns

    • Swag & merchandise design: mockups and print-ready files for up to 6 items (t-shirts, hats, mugs, etc.)

    • Ad & PR campaign design: concept and creative assets for one ad campaign (digital and print ad sets) and press kit design for media outreach

    • Website implementation: responsive site build (up to 10 pages) on your preferred CMS, including design, content layout, initial SEO basics, mobile optimization, and launch support

    • Brand rollout strategy and implementation plan

    • Three rounds of revisions across brand and campaign assets

    • Training session for your team on maintaining the brand and using templates

    • Professional photography and video production for hero content and asset libraries

    • Ongoing social media management and content production

    • Paid media strategy and campaign management

    • Copywriting and content strategy

    • Lookbooks, decks, and presentations

    • Technical training

    • Additional advertising designs, such as billboards and other unique placement opportunities

    • Phase 1 — Discover (1–2 weeks): Workshops, research, and strategy

    • Phase 2 — Design (2–6 weeks): Logo exploration, identity development, and assets

    • Phase 3 — Build & Implement (2–8 weeks): Templates, campaigns, and website implementation Timelines vary by package and scope; we provide a detailed timeline at project kickoff.

A grid of nine images with black backgrounds, featuring knives crossed behind various flowers, fruits, and plants. The central image has a white flower with the text 'Plant Based Mixologist,' and the other images include flowers, fruits, and a gorilla head, all with types of knives crossed behind them.
A beige smiley face logo with the text 'Smiley Face Media' repeated around the circle's edge.
Work With Us
Work With Us

WEBSITE DESIGN

Black smiley face logo with the words "Smiley Face Media" encircling it.
Fashion photoshoot featuring models in unisex hemp apparel and casual sportswear, with some model poses and styling details visible.

    • Bespoke UI & UX: Research-driven interfaces that reflect your brand voice, guide user journeys, and reduce friction. We map user flows, prototype interactions, and validate designs with real-user feedback to ensure intuitive experiences.

    • E-commerce that sells: Optimized product pages, conversion-focused checkout flows, and smart merchandising strategies. We implement scalable catalogs, flexible promotions, and robust inventory/payment integrations so your store looks great and performs under real-world demand.

    • Responsive-first approach: Pixel-perfect layouts across phones, tablets, and desktops. We prioritize mobile ergonomics and load efficiency so every touchpoint feels native and fast.

    • Aesthetic layouts & premium graphics: Cinematic imagery, purposeful typography, and polished motion design. Our LA-rooted visual sensibility lifts brand perception and creates memorable digital experiences.

    • Next-level content: Story-driven copy, SEO-aware content structure, and multimedia that converts. We craft content that speaks to users and search engines while supporting your marketing funnel.

    • Integrations & optimizations: Deep integrations with CRMs, analytics, email platforms, payment gateways, and marketing automation. We deploy performance optimizations, accessibility best practices, and security hardening to protect and scale your site.

    • Technical excellence: Modern, maintainable builds using the right stack for your needs — headless CMS, static or dynamic rendering, progressive web apps, or traditional CMS setups. We balance speed, flexibility, and future growth

    • Strategic + creative: We don’t just design pages — we solve business problems. Our process combines UX research, visual storytelling, and measurable KPIs.

    • Proven production chops: Years of production experience mean we handle complex assets (video, high-res photography, motion) and integrate them without sacrificing performance.

    • Collaborative process: Clear milestones, iterative design reviews, and stakeholder alignment keep projects on time and on budget.

    • Local service, LA-caliber craft: Based in Indiana with creative roots in Los Angeles — you get Midwestern realness and West Coast polish.

  • Share your goals, current website (if any), and top priorities (e.g., increase revenue, reduce cart abandonment, generate leads). We’ll provide a tailored proposal outlining scope, timelines, and a roadmap to launch a responsive, conversion-ready site that represents your brand and drives results.

    Ready to build something exceptional? Contact Smiley Face Media and let’s design the digital experience your customers deserve.

Work With Us
Work With Us
Four circular icons featuring a moon and a branch with leaves, in black, gray, beige, and white color schemes. 
We Give You Options
Collection of five circular abstract illustrations featuring geometric network patterns, with varying color schemes and line styles, including outlined, filled, colored, and monochrome designs. 
Logo Designs:
WELL SEO
Four circular logos with stylized 'W' designs in different color schemes, arranged in a grid.
A collection of four circular icons with a circuit board graphic. The top two icons have colored backgrounds, one beige and one dark gray, while the bottom two icons have black backgrounds with white outlines and filled designs. The icons depict a stylized circuit board with lines and circular nodes. 
Brand Identity:
Not Boring
Bright pink background with three large yellow horned poppy flowers in different shades of pink and yellow, with striped yellow and pink patterns on the right side and top left. Text about yellow horned poppy plant at the top.
Abstract background with a gradient of peach and beige colors
A smiley face logo with a circular border containing the text 'SILEY FACE MEDIA' repeated four times. The smiley face has oval eyes and a curved smiling mouth.
Digital graphic design featuring a stylized face with black lines and a horizontal black stroke crossing the eyes, set against a gradient pastel background with the word 'FACE' repeated at the top and bottom.
A graphic design featuring cherry blossoms with a pink and orange blurred background. The text includes the words 'Cherry Cherry Cherry' repeated and stylized with bold and outlined fonts, along with additional instructions and information on weather conditions and peak flowering periods.
A colorful, abstract poster about the morel mushroom, displaying a large illustration of a brown morel mushroom with a textured cap and stem. The background features a vibrant, geometric pattern with dots and stripes in pink, orange, yellow, black, and blue. Text introduces the morel mushroom and provides scientific classification, formatted with contrasting colors for emphasis.
Bold graphic artwork featuring two figures in black clothing walking against wavy black and orange background, with text reading 'SAME SAME SAME YOU AREN'T FOOLING ANYONE' and 'DANCE' in the top right, along with a large pink circle and smaller overlapping orange circles. Additional motivational text at the bottom discusses being unique and the value of originality.
Creative graphic design featuring the numbers '21' in red, with floral illustrations and various placeholders for text, including 'Smile Face Media' and location details, set against a pastel background. 
Apparel & Swag Design
Gray T-shirt with a graphic design and a visible label inside the collar.
Young woman with short curly hair wearing a black hoodie with a colorful graphic design, black jeans, and black boots, standing with one hand behind her head.
Close-up of a white t-shirt with a graphic design partially visible, showing a person in black with a pink circle background, and black curved lines.
Close-up of a white T-shirt with a graphic design partially visible at the bottom right corner.
A young man with curly hair is standing against a white wall, wearing a white graphic T-shirt, black shorts, and white sneakers.
Close-up of a black A4 brand t-shirt with a printed graphic design partially visible.
Young woman wearing a gray T-shirt with a red flower image and the words "RATION & SEED," blue jeans, white sneakers, and a white cap, sitting on the floor against a brown cardboard box.
Young man wearing an olive green sleeveless shirt with a floral graphic and the text 'RATION & SEED' printed on it.
Black sweatshirt with a floral graphic of two red flowers and the text 'RATION & SEED' across the center.
Black sleeveless tank top with a printed photo of a red flower and green plants. Overlaid text reads 'RATION & SEED'.
A black water bottle with a stainless steel cap and bottom, lying on a wooden surface with warm lighting and shadows.
A person wearing a beige sweatshirt with a black graphic of a bird with outstretched wings and the name "Huntington" above, along with the year "2024" split on either side of the bird.
A person wearing a black long sleeve shirt with white text on the back and left sleeve, standing against a black background, with their head turned downward and to the left.
Black sweatshirt with graphic of a lion's face split in half, with one side in black and white and the other in red, surrounded by the text "AT KITCHENER" and "FALLEN LOG".
Close-up of the inside neck label of a black T-shirt, displaying brand name, size, manufacturing country, and care instructions
Back of a black long-sleeve shirt with white text labeled 'KITCHEN 17' and some smaller text above it.
Black long-sleeve shirt with a graphic of a pig's profile, white text reading "KITCHEN 17" above the pig, and additional smaller white text below, along with a fingerprint graphic. The right sleeve has white text running down its length.
A man is standing wearing a black sweatshirt with a graphic design featuring a lion's face styled with half red and half black-and-white, with the text 'The Fallen Log at Kitchener 7' around the design.
Black coffee mug with multicolored text that says 'Legal Halloween', on a white desk next to a potted succulent plant, a laptop, and a wire basket with notebooks.
A person wearing a beige baseball cap, black hoodie with green and purple text, beige cargo pants, and white sneakers, standing against a plain white background.
A young man sitting on a stool in an industrial-style interior. He wears a black graphic T-shirt, beige cargo pants, white sneakers, and a silver chain. The background features a concrete wall and a metal staircase.
Young woman smiling wearing a gray sweatshirt with a logo for Visit Huntington County, with a yellow sun and orange rays.
Two people wearing matching brown t-shirts that promote visiting Huntington County, with one person touching the other's shoulder.
Text graphic promoting visiting Huntington County, with a large orange and brown map outline and the words 'Visit Huntington County' in bold, stylized font, and 'Unapologetically Indiana' curved at the top.
A woman with dark curly hair smiling, wearing a yellow sweatshirt with a graphic promoting Visit Huntington County, featuring a sunset, sun rays, and the phrase 'Unapologetically Indian.'
A woman wearing a black t-shirt with a retro-style graphic promoting Huntington County, Indiana, featuring a sunset and the words "Visit Huntington County".
A collage of images and graphics promoting plant-based mixology, featuring cocktails, a couple enjoying drinks, and text highlights about customization and imagination. 
On-Brand Content:
Make it Personal
A close-up of a dessert in a glass garnished with a cherry tomato, with powdered spices sprinkled on top, sitting on a reflective tray with flowers nearby.
A cocktail in a stemmed glass garnished with a large ice cube, blackberries, and saffron threads, set against a blurred wooden background.
A branding example displayed on an iMac desktop, iPad, and iPhone, showing a beverage with a glass of yellow liquid, a clear ice cube with black berries and red garnishes inside, and overlay text about plant-based mixologist services.
Collage of four images: top left shows a hand holding a green leaf in a natural environment; top right depicts a person holding a mug of dark liquid, surrounded by a knife and orange on a wooden surface; bottom left displays a graphic of green herbs and leaves with text about plant-based mixologists for weddings; bottom right features a person lighting a campfire with a mug nearby and an orange in a natural outdoor setting.
A top view of a green mug filled with a dark beverage, garnished with a green leaf, on a rustic wooden surface. Nearby, there is a folding pocket knife and an orange with green leaves.
Six different bags of Tribe to Table Thunder Island Coffee Roasters, including decaf, rockaway roast, montauk blend, setaquet bleu, canarsie blend, and smoke signals, with a larger bag of thunder island coffee in the background.
A heart-shaped arrangement of colorful flowers, crowned with a gold crown at the top and bottom, with two stylized white-winged cherubs at the base on a black background.
A website homepage for Tribe to Table Wellness featuring various CBD products, including CBD lotion, CBD relief cream, and CBD conditioner, displayed on an orange textured background. 
Packaging Design
Stylized illustration of a woman in traditional tribal attire, kneeling and holding a small plant, with elaborate red and orange accessories and headgear, set against a black background.
Collection of CBD products, including a tall spray bottle labeled Relief Cream CBD, several small bottles lying on sand, a small bottle held in hand, and a spray bottle outdoors among plants.
Collection of CBD products, including honey jars on sandy ground, green soap bars labeled 'Green Tea', and honey jars on shelves.
Several labels for CBD honey and bee pollen products with orange, yellow, and green color schemes, including ingredient and nutrition information, barcode, and marketing messages about sustainability and health benefits.
A computer monitor, tablet, and smartphone displaying a website called 'Native American Market' featuring indigenous crafts, jewelry, food, and cultural items.
Open can of wild salmon fillet showing pink salmon pieces and skin.
A creative flat-lay of sage and spices arranged in a flower pattern with colorful abstract background and text that reads 'From the tribes to your table' and a logo that says 'Tribe to Table'.
Three plant-based snack bars labeled Tuesday Snacks. The top bar is RainBow Bar with assorted fruit illustrations. The middle bar is Galaxy Bar with galaxy-themed graphics. The bottom bar is Black Bar with activated charcoal, black sesame seeds, and vanilla bean. The right side of the image shows an additional snack bar labeled Blue Bar with blue sprulina, blue flowers, and edible blue flowers.
Collage of four photos featuring two women and two girls, all in casual outfits. The top text reads 'Tuesday Snacks'. The women are wearing white t-shirts and black joggers, with one holding a pineapple-shaped bag and the other holding a yellow apple. The girls are wearing similar styles, one in a sports top and joggers holding a pineapple-shaped bag, and the other in a bandana top and joggers holding a bunch of pink grapes. The background has pastel colors and black and white stripes. Caption: 'Brinelle is wearing Natural Uni Tee and Black Joggers - Unisex. Princess Gollum is wearing Natural Bandana Top and Black Joggers - Unisex.'

LOOKBOOK & DECK DESIGN

Consistent colors and fonts across all touchpoints create a visual harmony, reinforcing the brand's identity and making it instantly recognizable. When it comes to branding and website design, there are several factors at play that contribute to the overall aesthetic and user experience. Editing styles, for instance, determine the tone and mood portrayed through visuals and text. Graphics, shapes, and size relationships provide visual hierarchy and cohesion, guiding the user's attention and creating a sense of harmony. Inspirations gleaned from various sources help form the creative direction and unique voice of a brand. Themes bring consistency and cohesiveness to the design, ensuring that each element aligns with the intended message. Variances allow for flexibility in customization and adaptation across different platforms and devices.